By highlighting the environmental benefits to using Thymox compared to other products, this would hopefully attract a larger consumer base. One large competitor known worldwide that is comparable to Thymox is Virkon (Lanxess 2016). Virkon is world renowned for their Virkon S brand. It is known to be effective against 500 common strains of virus, bacteria, and fungi including those common in the poultry industry. Many governments agencies utilize it also. It is sold in a powder form and then mixed with water to create a solution that is applied in the same manner as Thymox (found in Labour and Application) (Lanxess 2016). One major competitive edge that Virkon S has against Thymox is its known 100% effectiveness at eliminating the Newcastles Disease virus. A persistent and imminent threat to Nepal poultry farmers. A 4L jug of Thymox valued at $74 CAD is effective in producing 400L of usable solution in disinfection, whereas a 10lb pail of Virkon S valued at $78.96 USD (Amazon 2016) is effective for creating a total solution volume of 453.592 L at a 1% dilution rate. Both products are similar in cost and application, but Thymox has the advantage of being 100% biodegradable whereas Virkon S is not. This would be a very important factor considering the environment where it is being used. Thymox is cheaper than Virkon S as well, making it more affordable for Nepalese poultry farmers.